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The biggest challenge to towing a banner is the rear prop.
With the line and treble hook arrangement, it is customary for the pilot to have the end of the line in the cockpit. This is for two reasons. The first is so the treble hook doesn't snag the ground on take off. The second is so that he can drop the banner, and not have to land with it.
Thus, the attachment point for the banner is inside the aiplane, and the line, towing the banner, in the case of a 337 would flow alongside the airplane. Now, if you look out the little window, and look directly to the rear of the aircraft, you will see this thing. It's called a propeller, and it will surely cause problems with the banner tow rope.
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